Nearly half (49%) of Australians had either been born overseas (first generation Australian) or have one or both parents born overseas (second generation Australian).- The 2016 Census
According to the ABS, Chinese Australians are the largest population in Australia
whose first language is not English.
The Chinese News and Media Group helps brands connect with close to 1.2 plus million consumers in Australia with Chinese ancestry. Nearly half of people with Chinese ancestry (46 per cent) speak Mandarin at home, with the other most common languages being Cantonese.
Our aim is to help companies engage with the Chinese community in both Australia and overseas. We are different from other Chinese media companies as we are not limited to only one channel of promotion as we have a magnitude of media platforms and services.
Advertising to target the Chinese community doesn’t have to be difficult. We can help you with translation, layout, editorial write up, setting up your own WeChat account and even running it for you. Most of these services are already included in our package so it doesn’t have to be an expensive exercise.
We aim to provide exposure through print and online campaign complimented up by content through advertorial on website and wechat. This can then be followed up with link to your website or wechat account.
Please contact us by submitting your details and questions and we will reply as soon as possible.